Only recently, Crowd15 – the largest Nordic crowd event was held for the first time at the Old Stock Exchange in Copenhagen. The program comprised key players in the crowd economy, including LEGO, Airbnb, Innocentive and Fundable, who all shared stories of how to build communities and businesses based on the power of crowds.
The main focus of the event was to highlight the countless opportunities that crowdsourcing and crowdfunding offers as well as to discuss these with the more than 250 entrepreneurs, starts-up and other professionals who attended the event. For that same reason, Q&As and interaction with the crowd followed all speaker sessions. Also the event offered an Open Inspiration Forum, where the audience could meet crowd companies such as Chaordix, LEGO, Elance-Odesk and Nosco as well as upcoming crowd startups such as Ideahunters and Ideanote. Finally several panel debates took place, discussing topics such as collaborative consumption, rules and regulations as well as reward-based and equity-based crowdfunding.
The event ended with a great launch party where 4 start-ups live launched their crowdfunding campaigns on stage. Today, only one week after the event, 3 of those companies have been staff picked by Kickstarter, and Audiocase, a new portable speaker, has reached its total funding goal of 150.000 DKK – congratulations!
A growing trend:
The crowd revolution is not just a buzzword but a paradigm shift in innovation, idea-generation, business models optimization, marketing, funding and more.
In short, crowd power can be summed up using the following terms:
Crowdsourcing: When you solve a problem or generate ideas through an open call to a large crowd. Examples: Innocentive (innovation), 99designs (design) and Tattoodo (tattoos).
Crowdfunding: When you seek finance by asking a larger group of people for support by small and larger donations. Examples: Kickstarter, FundedByMe, Crowdcube and Booomerang.
Collaborative consumption /sharing economy: A socio-economic system built around the sharing of human and physical resources, rather than having individual ownership. Examples: AirBnb (home-sharing), MinBilDinBil (car-sharing) and Peerby (local goods).
The growing interest in involving the crowd was indeed shown in evidence at Crowd15, where the 250 participants were not only startups and entrepreneurs, but people from a range of corporations, public authorities and institutions and educational institutions. After this amazing crowd event, we are looking forward to plan more activities, and will keep you updated on coming events, workshops and more.
Best regards, Danish Crowdsourcing Association