Crowdsourcing Week Europe is just around the corner!

The crowd is transforming the way the world does business. Crowdsourcing Week Europe 2015 (October 19-23 in Brussels) marks the 2nd edition of the leading European conference on the crowdsourcing and collaborative business practices that are fundamentally changing society, mindsets, & possibilities across all industries.

Taking place Oct 19-23 in Brussels, CSW Europe follows a successful global conference in Singapore that saw forward-thinkers from 31 countries converge to learn, network, and engage. CSW Europe’s program will provide an equally in-depth look at the impact of the crowd economy, crowdfunding, and crowd technologies—and what it means for you. Learn from 50+ crowdsourcing experts at the frontier, discover what this shift means for your industry, and learn how to leverage the crowd for your organization.

Supported by BNP Paribas Fortis and HelloBank, the pan-European conference includes:

• 60+ inspiring, actionable sessions across enterprise, platforms, academia, and government

• Dedicated tracks on the crowd-driven future of business, society and finance

• Daily Open Innovation Sessions & Interactive Workshops

• Live Smart Cities Crowdfunding Competition presented by MyMicroInvest

• Built-in networking sessions day & night

• A day-long European Forum for Entrepreneurial Finance (Oct 23)
Take a look at the detailed program & schedule here.


Speakers comprise of 50+ of the world’s best speakers in crowdsourcing, crowdfunding, open data, sharing economy, IOT, open innovation, P2P models, and crowd finance. Alexander De Croo, Deputy Prime Minister of Belgium; Zenia Tata, XPrize; and Domenico Rossetti di Valdalbero, European Commission are just a few of the speakers who will be highlighting how crowds are driving ideas, innovation, and acceleration. Specific topics of focus from Tuesday to Thursday include:

Oct 20, Tues –  Accelerate Europe: Crowd Finance & Collaborative Innovation

Oct 21, Wed – Evolve Europe: Smart Cities & Mobility

Oct 22, Thurs – Sustainable Europe: Participatory Government & Energy Transition

Oct 23, Fri – European Forum for Entrepreneurial Finance

The week-long, multidisciplinary program will provide executives and innovators with an unparalleled look at the disruptive transformations, technological innovations, growth and market opportunities being driven by the crowd. If you’re ready to be engaged, inspired, and equipped with the best practices in collaborative business, don’t miss this singular gathering of the global crowd community!

Come and join us for Crowd Dialog Europe!

Crowdsourcing, Crowdfunding and Crowdinnovation is a integral part of the digital transformation for companies, cities and countries. On August 27th leading experts from 28 EU member states will meet to unite knowledge and discuss effects of crowd-disruption at the historic Astoria Sali in Helsinki.

In partnership with the EU Commission, DIGILE and Estonia, the city of Helsinki will be the first hosting city to gather the European crowd knowledge – united in diversity and driven by a common goal: to enable the crowd for a greater good. Stakeholders will join to discuss diverse scenarios of crowd-disruption and gather from the fields of practitioners, academia and politics.

Dr. Michael Gebert is the driving force behind Crowd Dialog and comments; “The 28 European Crowd Dialog country patrons are handpicked and renowned experts in their fields of business. They will provide deep insights into each countries individual challenges, chances and risks in perspective to the issues of crowdbased disruption, true to Crowd Dialog’s main Slogan: united knowledge”.

Danish Crowdsourcing are hounered to participate in Crowd Dialog as country patrons represented by co-founders Daiana Fobian Nielsen & Flemming Binderup Gammelgaard and state; “Crowd Dialog is an important new cornerstone in the emerging crowd economy. Following our own Crowd15 events in Denmark, we are very much looking forward to reconnecting with the key players in this space, and meeting new crowd experts and enthusiasts.”

For more information, please visit: Crowd Dialog

The Crowd Revolution – An Inevitable Paradigm Shift!

Only recently, Crowd15 – the largest Nordic crowd event was held for the first time at the Old Stock Exchange in Copenhagen. The program comprised key players in the crowd economy, including LEGO, Airbnb, Innocentive and Fundable, who all shared stories of how to build communities and businesses based on the power of crowds.

The main focus of the event was to highlight the countless opportunities that crowdsourcing and crowdfunding offers as well as to discuss these with the more than 250 entrepreneurs, starts-up and other professionals who attended the event. For that same reason, Q&As and interaction with the crowd followed all speaker sessions. Also the event offered an Open Inspiration Forum, where the audience could meet crowd companies such as Chaordix, LEGO, Elance-Odesk and Nosco as well as upcoming crowd startups such as Ideahunters and Ideanote. Finally several panel debates took place, discussing topics such as collaborative consumption, rules and regulations as well as reward-based and equity-based crowdfunding.

The event ended with a great launch party where 4 start-ups live launched their crowdfunding campaigns on stage. Today, only one week after the event, 3 of those companies have been staff picked by Kickstarter, and Audiocase, a new portable speaker, has reached its total funding goal of 150.000 DKK – congratulations!

A growing trend:

The crowd revolution is not just a buzzword but a paradigm shift in innovation, idea-generation, business models optimization, marketing, funding and more.

In short, crowd power can be summed up using the following terms:

Crowdsourcing: When you solve a problem or generate ideas through an open call to a large crowd. Examples: Innocentive (innovation), 99designs (design) and Tattoodo (tattoos).

Crowdfunding: When you seek finance by asking a larger group of people for support by small and larger donations. Examples: Kickstarter, FundedByMe, Crowdcube and Booomerang.

Collaborative consumption /sharing economy: A socio-economic system built around the sharing of human and physical resources, rather than having individual ownership. Examples: AirBnb (home-sharing), MinBilDinBil (car-sharing) and Peerby (local goods).

The growing interest in involving the crowd was indeed shown in evidence at Crowd15, where the 250 participants were not only startups and entrepreneurs, but people from a range of corporations, public authorities and institutions and educational institutions. After this amazing crowd event, we are looking forward to plan more activities, and will keep you updated on coming events, workshops and more.

Find more information at: Crowd15DanishCrowdsourcing and Crowd15Facebook.

Best regards, Danish Crowdsourcing Association

How crowdsourcing can help you innovate!

Ambitious entrepreneurs can now use crowdsourcing to tap into smart people and great ideas outside of their companies, wherever they may be. Not only is it increasingly possible to grow your business through crowdsourcing, it is rapidly becoming an essential tool to become and remain competitive in a connected world.

The term crowdsourcing is defined as the process of outsourcing elements of your business by soliciting contributions from an external crowd of people, usually through an online community. Here are ten ways in which crowdsourcing can help ambitious entrepreneurs to innovate and grow their businesses:

The misunderstood relationship between Crowdsourcing Platforms and Startups

By Christian Gabriel, Country Manager at, Co-founder at HeartReacher, Boardmember at DanishCrowdsourcing

In recent years startups have started to run more and more crowdsourcing campaigns and as a result the amount of crowdsourcing platforms has never been bigger. However, one could question if startups and platforms understand crowdsourcing or if it has been reduced to brief one-time campaigns?

During the last couple of years there has been increased hype around the possibility for startups to crowdsource resources.  These resources might be funding, workforce, or ideas etc. In most cases companies allocate this activity to a specific online crowdsourcing platform. On the platform companies either submit a campaign visible to the platforms crowd or browse through others submissions on the platform.

As more crowdsourcing platforms appear and an increasing number of campaigns is submitted, the competition is at a boiling point. However, it seems that the accelerated popularity of crowdsourcing has resulted in misconceptions about responsibility between startups and platforms.

Common misconceptions are related to work load and creation of campaign traffic. Crowdsourcing platforms encourage companies to create their own campaign traffic. And startups believe that the platform is paid for creating traction to their campaign. This misconception has resulted in many failed crowdsourcing campaigns and tensions between the startups and platforms.

The question is whether crowdsourcing platforms role is to distribute user traffic to campaigns or to build a new communication channel to companies existing crowd?

The role of the platform and startup relates to the size of the company and the type of platform. Large companies can buy packaged crowdsourcing software which allow them to run crowdsourcing campaigns internally and externally. Larger companies do not necessarily require a platform to distribute traffic to their campaign, as their social reach is already big. Meanwhile, startups use online crowdsourcing platforms because packaged software is expensive and more importantly because they depend on platforms to generate user traffic.

Meanwhile, no platform has the size to create enough traffic for all its campaign to succeed or the tools to keep the audience engaged. The truth is that the increased hype around crowdsourcing, has led to a perception, that platforms are never-ending automatic job, funding, hiring, idea etc. machines. Yes, one of the platforms primary purposes is to initiate interactive contact between a company and a crowd, however the exposure builds on a solid groundwork.  The equity crowdfunding platform Seedrs has published a study stating that crowdfunding campaigns having beforehand raised 30% of their funds from their own network have a 100% chance to succeed. Another study made by Testbirds shows the importance of understanding your crowds’ motivation before crowdsourcing softwaretests on platforms. Meanwhile the infamous Kickstarter campaign Oculus Rift  also proved how a successful campaign can backfire due to a lack of communication with the crowd.

All these examples shows that successful crowdsourcing is building a dedicated crowd and integrating different channels to communicate on specific topics over a long period of time. It’s not a quick and dirty “30 day campaign” as different platforms might state. For any startup to crowdsource it is a basic requirement to have a long term strategy and relation to a “caring crowd” – knowing the people who actually care about the product or service. Platforms should be better at preparing startups for crowdsourcing and offer tools and advice for longterm practices. Meanwhile startups needs to see platforms, as a complementary to an existing crowdsourcing strategy and not as an intense one-time crowdsourcing experience.

Crowdsourcing is still in its early days and long lasting best practices still remains to be seen. However we are already beginning to see the first baby steps of startups having successfully build their company up around crowdsourcing principles and at the same time effectively using crowdsourcing platforms.


CrowdCurity raises $1 million in funding!

CrowdCurity – a company launched in 2013 providing crowdsourced web security. Now they have recently raised $1 million in funding – congratulations!


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