Crowdsourcing Week Europe is just around the corner!

The crowd is transforming the way the world does business. Crowdsourcing Week Europe 2015 (October 19-23 in Brussels) marks the 2nd edition of the leading European conference on the crowdsourcing and collaborative business practices that are fundamentally changing society, mindsets, & possibilities across all industries.

Taking place Oct 19-23 in Brussels, CSW Europe follows a successful global conference in Singapore that saw forward-thinkers from 31 countries converge to learn, network, and engage. CSW Europe’s program will provide an equally in-depth look at the impact of the crowd economy, crowdfunding, and crowd technologies—and what it means for you. Learn from 50+ crowdsourcing experts at the frontier, discover what this shift means for your industry, and learn how to leverage the crowd for your organization.

Supported by BNP Paribas Fortis and HelloBank, the pan-European conference includes:

• 60+ inspiring, actionable sessions across enterprise, platforms, academia, and government

• Dedicated tracks on the crowd-driven future of business, society and finance

• Daily Open Innovation Sessions & Interactive Workshops

• Live Smart Cities Crowdfunding Competition presented by MyMicroInvest

• Built-in networking sessions day & night

• A day-long European Forum for Entrepreneurial Finance (Oct 23)
Take a look at the detailed program & schedule here.


Speakers comprise of 50+ of the world’s best speakers in crowdsourcing, crowdfunding, open data, sharing economy, IOT, open innovation, P2P models, and crowd finance. Alexander De Croo, Deputy Prime Minister of Belgium; Zenia Tata, XPrize; and Domenico Rossetti di Valdalbero, European Commission are just a few of the speakers who will be highlighting how crowds are driving ideas, innovation, and acceleration. Specific topics of focus from Tuesday to Thursday include:

Oct 20, Tues –  Accelerate Europe: Crowd Finance & Collaborative Innovation

Oct 21, Wed – Evolve Europe: Smart Cities & Mobility

Oct 22, Thurs – Sustainable Europe: Participatory Government & Energy Transition

Oct 23, Fri – European Forum for Entrepreneurial Finance

The week-long, multidisciplinary program will provide executives and innovators with an unparalleled look at the disruptive transformations, technological innovations, growth and market opportunities being driven by the crowd. If you’re ready to be engaged, inspired, and equipped with the best practices in collaborative business, don’t miss this singular gathering of the global crowd community!

Come and join us for Crowd Dialog Europe!

Crowdsourcing, Crowdfunding and Crowdinnovation is a integral part of the digital transformation for companies, cities and countries. On August 27th leading experts from 28 EU member states will meet to unite knowledge and discuss effects of crowd-disruption at the historic Astoria Sali in Helsinki.

In partnership with the EU Commission, DIGILE and Estonia, the city of Helsinki will be the first hosting city to gather the European crowd knowledge – united in diversity and driven by a common goal: to enable the crowd for a greater good. Stakeholders will join to discuss diverse scenarios of crowd-disruption and gather from the fields of practitioners, academia and politics.

Dr. Michael Gebert is the driving force behind Crowd Dialog and comments; “The 28 European Crowd Dialog country patrons are handpicked and renowned experts in their fields of business. They will provide deep insights into each countries individual challenges, chances and risks in perspective to the issues of crowdbased disruption, true to Crowd Dialog’s main Slogan: united knowledge”.

Danish Crowdsourcing are hounered to participate in Crowd Dialog as country patrons represented by co-founders Daiana Fobian Nielsen & Flemming Binderup Gammelgaard and state; “Crowd Dialog is an important new cornerstone in the emerging crowd economy. Following our own Crowd15 events in Denmark, we are very much looking forward to reconnecting with the key players in this space, and meeting new crowd experts and enthusiasts.”

For more information, please visit: Crowd Dialog

The Crowd Revolution – An Inevitable Paradigm Shift!

Only recently, Crowd15 – the largest Nordic crowd event was held for the first time at the Old Stock Exchange in Copenhagen. The program comprised key players in the crowd economy, including LEGO, Airbnb, Innocentive and Fundable, who all shared stories of how to build communities and businesses based on the power of crowds.

The main focus of the event was to highlight the countless opportunities that crowdsourcing and crowdfunding offers as well as to discuss these with the more than 250 entrepreneurs, starts-up and other professionals who attended the event. For that same reason, Q&As and interaction with the crowd followed all speaker sessions. Also the event offered an Open Inspiration Forum, where the audience could meet crowd companies such as Chaordix, LEGO, Elance-Odesk and Nosco as well as upcoming crowd startups such as Ideahunters and Ideanote. Finally several panel debates took place, discussing topics such as collaborative consumption, rules and regulations as well as reward-based and equity-based crowdfunding.

The event ended with a great launch party where 4 start-ups live launched their crowdfunding campaigns on stage. Today, only one week after the event, 3 of those companies have been staff picked by Kickstarter, and Audiocase, a new portable speaker, has reached its total funding goal of 150.000 DKK – congratulations!

A growing trend:

The crowd revolution is not just a buzzword but a paradigm shift in innovation, idea-generation, business models optimization, marketing, funding and more.

In short, crowd power can be summed up using the following terms:

Crowdsourcing: When you solve a problem or generate ideas through an open call to a large crowd. Examples: Innocentive (innovation), 99designs (design) and Tattoodo (tattoos).

Crowdfunding: When you seek finance by asking a larger group of people for support by small and larger donations. Examples: Kickstarter, FundedByMe, Crowdcube and Booomerang.

Collaborative consumption /sharing economy: A socio-economic system built around the sharing of human and physical resources, rather than having individual ownership. Examples: AirBnb (home-sharing), MinBilDinBil (car-sharing) and Peerby (local goods).

The growing interest in involving the crowd was indeed shown in evidence at Crowd15, where the 250 participants were not only startups and entrepreneurs, but people from a range of corporations, public authorities and institutions and educational institutions. After this amazing crowd event, we are looking forward to plan more activities, and will keep you updated on coming events, workshops and more.

Find more information at: Crowd15DanishCrowdsourcing and Crowd15Facebook.

Best regards, Danish Crowdsourcing Association

Shatter Today’s Organizational Myths by Crowdsourcing Culture

How to leverage collective intelligence through internal crowdsourcing to drive your business forward.

“By tapping into and including the input of people at every level of your organization, you start at the beating heart of your company. And by engaging them on a regular basis (rather than once a year), you can leverage that collective intelligence to drive the business forward.”

Find the post here:

How crowdsourcing can help you innovate!

Ambitious entrepreneurs can now use crowdsourcing to tap into smart people and great ideas outside of their companies, wherever they may be. Not only is it increasingly possible to grow your business through crowdsourcing, it is rapidly becoming an essential tool to become and remain competitive in a connected world.

The term crowdsourcing is defined as the process of outsourcing elements of your business by soliciting contributions from an external crowd of people, usually through an online community. Here are ten ways in which crowdsourcing can help ambitious entrepreneurs to innovate and grow their businesses:

Crowdsourcing connects private businesses and public institutions with thousands of students, educators and researchers!

VIA University College is now launching VIA Connect, an online community connecting private businesses and public institutions with thousands of students, educators and researchers to bridge higher education, research and innovation.

Find more information about the project here: press release (in Danish) and on:

Does your company have a challenge, and would you like to get more information on how you can create innovation better, faster and with reduced costs with crowdsourcing? Then please contact for an informal dialogue about the possibilities.

Crowdsourcing Week Europe in Copenhagen is coming up next week!

Read the interesting interview with our chairman Flemming Binderup Gammelgaard on how social technologies and collaboration practices will continue to impact research and education.

Read more:

Danish Crowdsourcing Logo Design Contest!

Danish Crowdsourcing is crowdsourcing their new logo design!

Help us find our graphic identity and win dkk 6.000 ($ 1.040)!

Please register to the contest here: (contest deadline October 8th), share the link or ”tag” a designer you know on our facebook-page:

We look forward to receiving you creative design(s)!

Best regards, Danish Crowdsourcing Association

All together now: Artists and crowdsourcing – Artnews


Interesting article about crowdsourced art!

Amazing how “the crowd” can be engaged in creative processes.


Crowdsourcing Insights from KPMG

By Matt Sevenoaks, Global Crowdsourcing Lead at KPMG

Leading how KPMG uses crowdsourcing initiatives globally, I have had the opportunity to experience remarkable examples of how online communities consisting of hundreds or thousands of stakeholders, can provide valuable insight to inform the direction of strategic projects.

But “crowdsourcing” has many applications. You can crowdsource for insight, ideas, marketing content, equity, funding… The list goes on. Below are some examples of what we’ve been doing at KPMG recently, as we explore the many opportunities that crowdsourcing now offers organizations willing to tap into their own crowds or those outside their own walls.

Crowdsourcing for Insight:
Customer insight (Telecommunications sector)
In March 2014 KPMG created an online community consisting of 1,500 KPMG UK and KPMG India staff to explore over a 6-week period their attitudes and behaviours when using smartphone and tablet technology at work, at home and on the go. The client, a major telecommunication company, wanted to accelerate and explore the development of their consumerisation strategy. The results showed marked differences between what the key buyers in an organisation might think their enterprise employees need versus what their employees actually say they need. This project acted as a pilot, so they could explore the power of crowdsourcing for insight. They are currently exploring how they can expand their use of crowdsourcing across more customer groups in more markets.

Market insight (Healthcare sector)
In February 2014 KPMG Global Healthcare launched an 8-week “What Works” online community with hundreds of external healthcare participants. 51 countries participated. The outputs of this program will be incorporated into various Global Healthcare “What Works” thought leadership publications through 2014 and were referenced at the Global Healthcare conference in June 2014.

Employee insight (Financial Services sector)
In November 2013 our People and Change consulting team ran a 6-week crowdsourcing program inviting a crowd of a major bank’s 400 finance staff to explore the effectiveness of a recently implemented finance transformation project.

Crowdsourcing for Innovation:
KPMG has run multiple innovation contests using crowdsourcing platforms across the world. Each often involves asking the KPMG crowd to think of ideas or enrich the ideas submitted by other colleagues for new service lines we can offer to our global client base. Such competitions foster a culture of creativity across the global firm whilst enabling participants to knowledge share, network across geographies and have a positive impact on the business’ future success.

Why use crowdsourcing:
The business benefits of crowdsourcing are only just now being explored by organisations, but below are some of the key benefits associated with crowdsourcing for insight from customers, employees and the general public:

SpeedOnce the crowdsourcing platform is launched studies can be deployed and completed quickly, with participant contributions instantly available for review.
Cost – Save both time and cost, as moderators and participants do not need to travel to far-flung business unit/offices – as with focus groups.
Broad reachDiverse and wide-ranging participant communities assembled for a single programme easily and without incurring expensive travel costs.
Foster engagementHard-to-recruit or low-incidence groups can be invited to participate via e-mail/social media channels and contribute at a time that suits them.
Transparency Participants can be more comfortable discussing sensitive topics and sharing unpopular opinions than in a traditional face-to-face setting.
Real time dataView sessions in real time and interaction betweeen moderators and participants.

More broadly speaking crowdsourcing provides the ability for users to get things done in less time, for less cost and ideally obtain higher quality outputs.

What’s Next for Crowdsourcing?
The world is still very much in the early stages of exploring crowdsourcing in all its forms. Methodologies are still being developed and refined for each type. The coming years will see companies emerge who become known for expertise in specific types of crowdsourcing. For example, KickStarter is now synonymous with “crowdfunding” since it has established itself as a global platform that can effectively enable a user to raise finance from a crowd in less time and for less cost than would have been possible before the internet existed and enabled such crowdsourcing activity. Those that do emerge successfully will be the ones that can provide platforms that easily recruit and engage crowds to generate valuable outputs.




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